ITV has reportedly decided to prohibit politicians from participating in the popular reality show "I'm a Celebrity... Get Me Out of Here!" This decision follows the high-profile appearance of Reform UK leader Nigel Farage on the show last year. Farage's involvement garnered significant attention and stirred public debate about the presence of political figures in entertainment settings.

An ITV insider indicated that the network made this move in response to "growing viewer dissatisfaction" with politicians appearing in non-political contexts. The insider explained that the public prefers to see celebrities from the entertainment industry rather than political figures on such platforms.

Farage's stint on the show was notable and drew mixed reactions, eventually finishing third, but ITV's new policy aims to refocus the programme on its original intent—showcasing personalities from the entertainment world.

The decision underscores ITV's commitment to meeting viewer expectations and maintaining the entertainment value of "I'm a Celebrity... Get Me Out of Here!" by featuring well-known figures from the entertainment sector.